Tres Palapas Baja
Pickleball Resort
Tres Palapas underwent a full branding overhaul that redefined its visual identity, tone, and overall creative direction to better reflect the energy, lifestyle, and community behind the brand. The refresh modernized the logo, color palette, typography, and content systems while preserving the spirit and personality of the destination. The result is a more cohesive, elevated, and distinctive brand presence across social, print, and on-site touch points, strengthening its connection with guests and the growing pickleball community.
Most Hated LA
Most Hated LA is a streetwear brand founded by NBA player Nick Young, rooted in bold attitude, confidence, and West Coast street culture. The brand blends sports, fashion, and self-expression through statement-driven apparel and strong visual identity. I collaborated on creating content for the merch line, helping bring the brand’s energy and personality to life through social-first visuals and culture-driven storytelling.
Los Angeles Times - Newspaper Spreads
As Art Director, I designed these full-page Los Angeles Times spreads for World Press Freedom Day, honoring photojournalists Carolyn Cole, Marcus Yam, and Wally Skalij and their coverage of the war in Ukraine. Torn-paper treatments and layered documentary imagery reflect the conflict’s disruption and human cost, while restrained typography keeps the focus on the photography. The work recognizes the risks journalists take to document the truth and reinforces why a free press matters.
