Los Angeles Times
These films are made to spotlight real people and real moments in a way that feels genuine and engaging. They are less about selling and more about storytelling that audiences can actually feel and remember. The goal is to create emotional connection, build trust, and give viewers something meaningful, inspiring, and human.
The North Face
A short brand film centered on adventure, purpose, and the mindset behind pursuing meaningful experiences. The piece explores what drives people to step outside their comfort zones, seek growth, and chase moments that feel bigger than routine or expectation. The goal was to create something inspiring, grounded, and cinematic, while avoiding the tone of traditional branded content and instead leaning into emotion, atmosphere, and authenticity.
The film focuses on mood, pacing, and visual storytelling to create a sense of immersion, allowing viewers to feel the journey rather than simply observe it. Every creative decision was built around crafting a story that felt intentional, human, and visually elevated.
I led the project end to end, handling creative direction, directing, cinematography, and editing, shaping the narrative, tone, visual language, and final cut from concept through delivery.
Google Play
Google Play partnered with Nintendo to celebrate the launch of Mario Kart Tour on mobile, reminding people to take a break from the everyday and tap back into play. The campaign centers on the idea that fun does not have to be scheduled or planned, but can happen anywhere, at any moment. The spot highlights the freedom of being able to race on the go, turning ordinary downtime into playful, competitive experiences.
By leaning into nostalgia, fast-paced energy, and the iconic spirit of Mario Kart, the creative reintroduces a beloved franchise in a modern, mobile-first way. The work emphasizes accessibility and spontaneity, positioning Mario Kart Tour as an instant escape from routine and a reminder that play can live in even the most unexpected moments.
Cowboy Poetry Gathering
The National Cowboy Poetry Gathering documentary captures the spirit, people, and living culture behind one of the most meaningful celebrations of Western storytelling and tradition. The film highlights intimate moments, live performances, and personal voices that bring the event to life, transforming a cultural gathering into a cinematic and deeply human portrait. Rather than focusing on spectacle, the piece centers on character, heritage, and the emotional weight of stories passed down through generations.
By immersing viewers in the atmosphere, music, poetry, and community, the film preserves the authenticity, warmth, and soul of the Gathering, offering a window into a world shaped by history, resilience, and creativity. I served as Creative Director on the project, directing, shooting, and editing the film, shaping its narrative structure, visual tone, pacing, and emotional impact from concept through final delivery.
Hear Me Out
These films are made to spotlight real people and real moments in a way that feels genuine and engaging. They are less about selling and more about storytelling that audiences can actually feel and remember. The goal is to create emotional connection, build trust, and give viewers something meaningful, inspiring, and human.
Recording Academy
This film was created as part of the Recording Academy’s Behind The Record initiative, a campaign designed to spotlight the producers, songwriters, engineers, and creators who shape the music we love but rarely receive public recognition. The piece reframes how audiences think about music by pulling focus away from the spotlight and toward the collaborative process behind every record.
Built around emotion, craft, and cultural relevance, the film uses cinematic storytelling to celebrate the invisible hands behind the hits, highlighting creativity, collaboration, and the human effort that drives the industry forward. Rather than feeling like a traditional campaign video, the piece functions as a tribute to creative contribution, recognition, and the power of collective artistry.
The result is a meaningful cultural moment that elevates awareness, honors creators, and reinforces the Recording Academy’s mission to champion the people who bring music to life.
LA Rams
This film tells the story of how the LAPD and the Watts community transformed years of tension and distrust into something meaningful and lasting through the creation of a Watts youth football team. What began as an unlikely partnership became a powerful symbol of unity, mentorship, and opportunity, bringing families, kids, and community leaders together around a shared purpose.
The piece leans into cinematic storytelling, poetry, and emotional depth, focusing on the voices, experiences, and resilience of the people at the heart of the program. Rather than framing it as a promotional spot, the film centers on human connection, growth, and hope, using visual tone, pacing, and narrative to create something reflective, moving, and impactful.
The result is a deeply human story about change, perseverance, and the ability of sport and community to bridge divides and build something better for the next generation.
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