Buffalo Wild Wings
Social Media Content and Brand Voice
For Buffalo Wild Wings, we managed the brand’s social presence across platforms with full creative control, owning everything from concept development to execution and publishing. The goal was to lean into the brand’s playful, bold, and slightly unhinged energy, creating content that felt native to social rather than traditional advertising.
The client encouraged experimentation and embraced weird ideas, giving us the freedom to push humor, lean into absurdity, and create highly shareable moments designed to entertain first and sell second. That creative trust allowed us to build a distinct voice that felt authentic, culture-aware, and genuinely fun to produce.
The results spoke for themselves. Multiple videos surpassed 200,000 views, with several reaching over one million views across platforms, proving that leaning into personality, humor, and unexpected ideas can drive real engagement and meaningful reach.
Jim Beam
Social Media Content
For Jim Beam, we created a series of branded spots rooted in real stories, real people, and real moments, while elevating the visual language to feel cinematic, atmospheric, and timeless. The goal was to balance authenticity with craft, capturing the soul of the brand through films that felt grounded, human, and visually rich.
The work leaned into character-driven storytelling, subtle emotion, and moody, filmic production, aligning with Jim Beam’s heritage, tone, and legacy. Each piece was designed to feel more like a short film than an ad, using pacing, sound, and imagery to build mood and deepen connection rather than relying on overt messaging.
The result was a collection of films that honored the brand’s roots while modernizing its presence through elevated storytelling and cinematic execution, reinforcing Jim Beam’s identity as a brand built on tradition, character, and authenticity.
Barbie
Holiday Social Campaign
For Barbie’s holiday social campaign, the creative strategy focused on reaching both parents by tailoring content for different platforms and algorithms, ensuring the message resonated with moms and dads in distinct but complementary ways. The idea was to meet families where they already were online, delivering content that felt native, relevant, and emotionally engaging during the holiday season.
The spots lean into charm, warmth, and lighthearted storytelling, capturing the joy of spending meaningful time with your children and celebrating imagination, play, and connection. Visually and tonally, the work was designed to feel approachable, uplifting, and rooted in real family moments rather than traditional advertising tropes.
We produced multiple versions of each concept, filming alternate angles, performances, and narrative beats to maximize flexibility in post. This allowed us to create both longer-form social edits and punchy six-second cutdowns, optimizing the content for performance across platforms while maintaining a cohesive creative vision.